When you really break down unapologetically me you have to start by breaking down the layers and asking yourself "Who are I really". If you don't know who you are you can't be unapologetically you.
Looking at this unapologetically me campaign I noticed that there are a lot of people that all look the same. The colors look the same, the font looks the same, the websites look the same but no one looks like themselves.
We were not meant to blend in but to stand out. But knowing who you are is an important step to being authentically you rather than unapologetically you.
Listen to the podcast below and hear why we should leave unapologetically me in 2017.