Remember when I told you in Say my name, Say my name that:
"It takes twice as much money to gain a new customer as it does to just keep a customer that you've done business with.
There are a number of ways to build a great friendship with customers while practicing great customer service skills"
Customer service isn't just for retail stores and businesses that experience more face to face interaction but it's for every business.
No business is exempt!
You want to keep that audience that comes to your website. You put in a lot of time promoting and engaging with your audience, so let's keep them by practicing customer service and building a friendship.
Most bloggers focus on customer engagement and followers, which is great but there are some customer service tactics that you want to always be aware of at all times.
Customer service is all about the experience, for a retail store, it's the experience from the moment of walking into the store, shopping, purchasing, walking out, and whatever encounter you have with them after they leave the store rather it's through social media, emails, or physically.
For a blogger, customer service will most likely start the moment an audience member arrives on your website, interacts on your post or with you on social media, leaves your website, and whatever encounter they receive after via social media or email.
As a blogger, how you implement customer service is by ensuring your website is customer friendly. Having an extravagant website that cost your $800 to have a website developer create it for you is only a great idea if it's audience-friendly. If your website is confusing and you start to notice that your audience exits your blog at the home page then you may want to make some changes.
Less really is more, how do you think a lot of the bloggers that started years ago and only had Google's blogger or WordPress as an option made it so far. It's because the only options back then were simple.
Another way to implement customer service in your blogging business is to engage with your audience but most importantly answer their questions. You may have a webinar, an event, and products that you are releasing this year and the best way to practice customer service in these areas is to create an FAQ's page or section on the page that you are using to promote your items so that you are proactive.
And lastly, customer service can be practiced through emails. Those in PR, magazine editors and bloggers will tell you the most frustrating thing about working with small businesses or entrepreneurs is the fact that a lot of emails go unanswered. Make it a point to answer emails prompting providing everything needed in one email so that there is no missed opportunity.
However, please do not drain yourself over emails.
Create a schedule to answer emails so that you are not living life because you are so connected to your laptop or phone.
I hope these three things helped your blogging business. Remember it's ok to focus on audience engagement and followers to drive traffic but as you build always practice customer service.